Did you know that you could capture and develop customers for your new product even before you launch it in the market? Yes, it is possible, and you should yearn for that.
To achieve that you need to identify and engage your potential customers. Give them samples of your product and ask for their honest feedback.
Feedback is more important than secrecy because constant feedback will enable you to improve your product to meet your customers’ expectations. To a large extent, most of the people you engage for feedback will become your loyal customers, and more so, they will recommend it to others.
So, the days when you would keep a product in development a secret, with the fear that competitors would steal your idea are gone past.
Nonetheless, be careful not to give out essential details about your product.